FAQ - MakePop

The basics

What is MakePop?

MakePop is an AI-native marketing team for health & wellness brands. You get a real, senior marketing leader in your corner — a fractional CMO — while AI handles the grunt work that eats most agency fees: audits, data checking, drafts, reports. The result is big-brand marketing help at founder-friendly fees.

Is this an agency or software?

Both, honestly — but you experience it as a team. Senior operators set strategy and make every call; our platform does the heavy lifting underneath. You don't need to learn a tool or hire a marketer to work with us.

Who is MakePop for?

Founders of consumer product brands — especially health & wellness and CPG — roughly between launch and $10M in revenue. If you're spending on ads, email, or retail and can't confidently say what's working, you're exactly who we built this for.

What does the AI actually do?

It audits your ads, analytics, site, SEO, and email in minutes instead of weeks; it monitors what's live and flags what needs attention; it drafts creative and copy variants; and it ties spend to real outcomes. What it doesn't do is run your marketing — it surfaces problems and options, and experienced humans make the calls.

Getting started

What's the Strategy Sprint?

The front door. A fast, senior-led teardown of everything in your marketing — ads, site, SEO, email/SMS, marketplaces, retail, unit economics — turned into one clear, costed plan that tells you exactly where to put your next dollar. Three beats: review, a collaborative working session with you, and a costed roadmap 24–48 hours later.

What does it cost?

Sprint pricing depends on the size and complexity of your brand — we'll give you a straight answer on the strategy call before you commit to anything. The ongoing engagement is designed so most of every dollar stays in ad spend and acquisition, not fees.

What happens on the 30-minute strategy call?

We talk through your brand: where revenue comes from today, what you're spending, and where you feel the fog is thickest. You'll leave with a sharper read on your own marketing, and we'll both know whether the Strategy Sprint makes sense as a next step. No pitch deck, no pressure.

What if the numbers say we shouldn't spend more?

Then that's what we'll tell you. The gating question in every sprint is whether your margins can fund fees and meaningful ad spend. If they can't, the honest answer is a different plan — and better to know going in.

The relationship

Do I keep ownership of my accounts and data?

Yes — all of it. Ad accounts, analytics, email lists, your site: everything stays in your name. We get added to your assets; we never hold them. You can revoke access anytime.

Am I locked into a contract?

No. You can dial the strategy work up or down as you grow, and the plan we build is yours whether or not we keep executing it together.

How do we work together month to month?

We meet monthly as your marketing leadership team — results reviewed, next tests approved — with a check-in call in between. Between meetings, the platform executes, measures, and flags anything that needs a decision.

Who actually does the work?

Senior operators, with AI underneath. That's a deliberate hiring bar: the whole model only works if experienced people make the calls and AI absorbs the busywork. We don't staff junior account managers between you and the answer.

Frequently Asked Questions